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Don't look at it as just products, though. Nor as just a product-sell-only end game. Red Square Agency in Mobile just teamed up with the Mobile Bay Convention and Visitors Bureau to rebrand and reposition the city of Mobile as a favorable destination along the Gulf Coast. That doesn't just involve a cool looking website and some snappy taglines; it also means getting together with local businesses and events to come up with good ideas to improve the area as a whole to actually make it more enticing to travelers.
The Mad Men style of advertising, while fun to watch, is on the way out. There's a lot more collaboration involved between client and agency these days.
And I'm not sure I agree with this. Sure, there are plenty of "Super Bowl" style ads that attempt to be funny but aren't (funny copywriting is still a premium in the industry), but I'd say most ads are decent at worst. Saying most are atrocious feels very "tBB" to me.
I am just speaking in terms of television advertisements.
I said most. Not all. There are some funny ads out there. They still really don't make me want to buy the product but probably work on some people.
For instance the Volkswagen ad with the guy in the ski mask. I like that ad. Still not buying a Beetle.
And yes I say a lot of things are crap because a lot of things are crap. Sorry I am not as easily impressed as most.
Well even then, the idea is simply to get you to consider a brand or product you may not have done so with before. Or may have never even heard of before. You may be shopping for a midsize sedan and would never consider a Kia until you see that they are top safety pick and get 38mpg. You may still not buy in the end, as you base a lot of your purchasing decisions on research, but getting you to give a harder look at the brand is if nothing else a minor victory. Hell, and while you may not buy, your friend that is looking for a similar product but doesn't have the same budget you do, you may recommend that Kia because of the price point. It's just getting their identity in your head to be used later.
I just find that a bit cynical. I don't think the ratio of "good" to "crap" is any different than it was 50 years ago. I think there's just more content in general out there thanks to things like the ease of the Internet. That and I think more things from the "golden age" are actually crap than we're willing to admit; we just put things today on a shorter leash for whatever reason compared to how we remember things from bygone eras.
RSA really did an awesome job with Mobile. BIG in Birmingham did a similar successful campaign. There are a lot of hot agencies in this state right now.
This was the backbone of the campaign:
Where to stay and what to do in Mobile, Alabama.
Ready for this season to kick off... I actually thought last season was one of the best.
Some people really want Don to "revert," but I think that would be bad for the progression of the show. Not saying a slip up wouldn't be exciting, but after 5 seasons you can't just go back to "old Don."
I wouldn't mind it but him struggling with it is more interesting IYAM. Seems like Roger isn't the man he once was. Wish he were like old. One of my favorite characters on the show.
I think it's okay if a guy like Roger goes back to his old ways. That kind of goes with the whole crotchety-old-man, stuck-in-his-ways kind of thing. Don struggling would be good and I bet we'll see that, but as the "younger" protagonist, he's got to continue to evolve. Pete is the same way, and I'm interested to see where they take his character.
Oh, and more Allison Brie, please. I've got her on two nights a week now.
After last season I really have my expectations extremely high.
I can't wait to see who the big client(s) are this season.
Don is actually a good guy in a lot of ways. The others are really not.
And yes we need a lot more Brie.
Pete creeps me out.
It's a shame Don has to wear underwear now. In case you haven't heard, Hamm was told he'd have to keep things together. Apparently, he's nicely endowed.
Link is to a good interview with Jon Hamm, does not involve anything about his package.
s promotional artwork and how the losses of Peggy professionally and Lane literally will affect his character.
Hate Pete. Always have. Any asshole that would cheat on Brie is a sociopath.
Lane failing to kill himself in the Jaguar is probably the funniest moment of the series. In a very dark humor kind of way.
I laughed pretty hard at the time.
Of course I was thinking maybe Lane would take it as a sign and decide he wanted to live.
From an advertising/pitch standpoint, I still say "It's Toasted" is the best moment in the show. With the Carousel a very close second.
i love Roger's reaction
I liked Carousel a lot more because of the emotional impact.
I did like the Its Toasted too because of the realization they could say whatever they wanted.
Ugh, is it Sunday yet?
The deal is through season 7, which they've said will be the last.
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