(Photo: UK athletics, 247Sports)

The University of Kentucky is making major changes to the way it sells student tickets for men’s basketball and football games.

A tradition of selling men’s basketball tickets via lottery selection will come to an end in Early July, the school announced. UK Athletics is implementing mobile student ticketing for football and men’s basketball games. UK hopes this process will be easier for students who want to buy tickets.

Rather than present a physical ticket at the venue, UK students will now enter games with a mobile ticket.

“Our students are the heartbeat of our crowd and their attendance is absolutely essential to creating the best possible home-field and home-court advantage,” Athletics Director Mitch Barnhart said in a press release. “Our goals in implementing this new system are to modernize our student ticketing process and use technology to make it as easy as possible for our students to purchase tickets and attend games. We appreciate the feedback of our students and the partnership of many on campus to make this possible.”

In the past, the lottery allowed students to have assigned seats at men’s basketball games. This will go away with the new ticketing process. On game days, students with both season passes and single-game tickets will be given a wristband or seat location upon arrival. This will allow students that claim the same areas and enter the venue together to sit together. Tickets may be electronically transferred to other UK students through the UK Athletics app to allow greater flexibility.

UK will also now offer the following ticketing options to create added flexibility for students:

  •       BBN Student Football Pass ($35) – This season pass will guarantee admission for all home football games in 2018, provided the student claims a ticket during specified windows. The BBN Student Football pass offers savings versus buying single-game tickets, which would cost $70 for all games.
  •       BBN Student Pass ($175) – This season pass will guarantee admission for all home football and men’s basketball games in 2018-19, provided the student claims a ticket during specified windows. It also comes with a Team Wildcat membership (t-shirt and other membership benefits). Students are also able to purchase the BBN Student Pass through a two-installment, no-interest payment plan. The BBN Student Pass offers savings versus buying single-game tickets, which would cost $270 for all games.
  •       BBN Student Pass Plus ($200) – This season pass will guarantee admission for all home football and men’s basketball games in 2018-19, provided the student claims a ticket during specified windows. The price includes a $25 K Fund donation that will come with five K Fund bonus points so students can begin to “Invest In Blue.” In addition to the Team Wildcat membership that comes with the regular BBN Student Pass, the BBN Student Pass Plus comes with a tumbler, access to an exclusive facility tour, and priority access to postseason football and men’s basketball tickets, based on availability. Students are also able to purchase the BBN Student Pass Plus through a two-installment, no-interest payment plan. The BBN Student Pass Plus offers savings versus buying single-game tickets, which would cost $270 for all games.
  •       Single-Game Tickets – A limited number of single-game tickets will still be available for purchase for students who do not wish to purchase a season package or are unable to do so. All single-game football and men’s basketball tickets will cost $10 apiece. Guest tickets will still be available after students have access to purchase tickets, based on availability. These are specially priced tickets for guests of UK students that do not require a student ID for admission.

“Thank you to UK Athletics for including Student Government in the development of the new student ticketing process,” UK Student Body President Michael Hamilton said. “We believe that the changes will increase attendance at sporting events by streamlining the process by which students buy and claim their tickets. Although we will miss the tradition of the lottery at Memorial Coliseum, ultimately this move will alleviate the burden of the process previously in place and allow students to more easily do what they love – cheer on the Cats!”

There will be no changes to the student ticket allotment for football games. Men’s basketball will see no impact to lower-level student seating. Upper-level seating will continue to be adequate to meet the demand for student tickets as measured in recent seasons, but the construction to Rupp Arena will lower the amount of seats for students.